Social media is a great way to get new clients, free advertising and meet businesses. Therefore, it is essential that you make sure it reflects your business well. Here are a few ideas to get your social media footprint engaging with a wider audience.

Your image and biography

You might be struggling to make your profile sell your business, and this is the easiest way to do it. Sell yourself in your profile image and biography by selling the best of your individuality, your achievements and your niche. Make the business personalised and likeable by appearing as a business friend or confidant. A human face to a business means you seem more personable and attractive to the public.

Be original

Allow your business personality to come through by posting original content and articles that are relevant to you. Share things that your company would appreciate reading and find others to follow and like. This will make businesses appreciate your Facebook or Twitter accounts and it will encourage them to follow and like your page and posts.

Post regularly on social media accounts

The more content on your page, the more professional you look. The most popular sites on social media have lots of content, they engage with the public and use hashtags. Social media is a great platform to tell stories, socialise and make connections. Your page is also a good place to create more traffic through advertising, community events, and contests. Remember though that it is also important to have quality over quantity and popular posts can be redone at various points throughout the year.

Be responsive

Networking is simple on social media, so make sure you regularly respond to messages, tweets and posts. Make business ‘friends’ and meet new clients by posting on pages that seem abandoned, networking this way shows you are always on the lookout for new things.

Make posts public and shareable

This may seem obvious, but many social media pages forget that not everyone can see them. The more you can be seen the more chance you have of making yourself more business. Sharing statuses also means you look personable, professional and starts conversations in a wider network.

Stay connected

Another idea from successful sites is to connect all your social media with each other. Make sure your LinkedIn, Facebook, Instagram and Twitter all mention one another, and you have them all listed on your website. Post regular blog updates to social media and make sure you are promoting your company at every opportunity. If you have a business card, make sure you mention your social media sites on there to get people watching your online presence.

Promote yourself and others

This is so important, without regular promotions and posts on your page, you may as well not be there. Boring pages are regularly accessed, and this could seriously affect your business. There’s a range of things to post about too, from events in the business, networking opportunities, newsworthy topics and new developments in your company. Another way to post regularly is to share related content from other businesses, if you support the people close to you, they will do the same and you will reap the rewards. Be sure to sell yourself with good images and positive reviews.